I’m Melanie and I help small, specialist retailers to improve their marketing and increase their sales.

My own retail career began as a Saturday girl with the UK’s best-known newsagent/bookseller. By the age of 22, I was running four departments over two shop floors in a busy town centre store. I consistently hit sales targets and oversaw a huge improvement in our Customer Service Mystery Shopping scores.

In addition to customer-facing roles I also worked in the office and stockroom, giving me experience of a store at every level. So I understand how the retail business works from the shop floor up to management.

After seven years in retail I moved into marketing. Over the next 15 years I honed my skills with management roles in product marketing, brand development, campaigns, publications and events.

This means I know what it’s like to juggle suppliers, distributors, designers and contractors and still deliver record-breaking product launches and company rebranding programmes.

To complement my experience, I also gained the CIM post-graduate marketing diploma and a qualification in social media management.

My background, skills and experience mean that I’m able to bring real, tangible results for my Retail Marketing Boutique clients.

If you want to be the next business that benefits from my help, read how you can work with me.